Evaluation Question- How did you attract/address your audience?

To attract my audience I have used a range of photographs of people who are different ages as well as writing their ages next to their names to show that it is not for a niche audience. The colours I have used on my website are neutral when it comes to pin pointing an age group as I have used black as a background and purples to compliment it. This may be too bright for the older generations, which is a fault, but a positive is that it attracts attention and if you were to come across it whilst browsing the internet it would make you stop and look. I had some inspiration from the website 'Talk to Frank' as it is a popular website which uses bright colours to engage the audience. The inspirational success stories and pictures of happy people attract a mass audience as it makes them feel like they too can get their lives back. The use of different races and ages means that it appeals to a range of audiences. The interactive interface attracts a younger audience as they are more technological.

In my video the use of a young character in a school setting conveys that she is of a young age and although the website is targeted at people of all ages the video focuses more on young people so as to try and prevent them from becoming addicts. Ensuring that the younger audience know that there is help available if they have become addicted to drugs is positive as it means that they will not lose their lives to a battle with drugs.

When asking for feedback on my website and asking the audience what attracted them a fellow pupil said:  “The colour scheme is original, and the way the text is laid out invites you to read it as it is not threateningly long. Also, the pictures used are relevant and the composition is nice” Not only does this prove that Sklar theory is successful; it also shows that the colour scheme I have used attracts both male and female audiences. I asked my mother for feedback and she said that “the colour scheme is engaging and will encourage people to look at your website. Your logo is well made and goes well with the colours you have chosen." Seeing as my mother is 45 this is a good sign, as it shows that even an older audience like the colour scheme.