Evaluation Question- In what ways does your media product use, develop or challenge the forms and conventions of real media products?

My website conforms to the expectations of a charity website yet it had elements which make it more original. I have used Sklar theory to design my website in accordance to the way that people will scan the page. Not only does this make my website look as if it could be real, but it also means that my information is laid out in a way that a reader would appreciate as the information is easy to take in.

I have challenged the forms and conventions by using a bright colour, unlike most charity websites as they tend to use soft colours such as blues and whites. However there are a few which also challenge the conventions of colour, like my website. For example, ‘Talk to Frank’ use a range of colours on their homepage.

The bright colours tend to attract a younger audience, who will often be the ones battling with drug abuse problems as most people have experiences at a young age. The colours I have used are not gender specific as purple is fairly neutral. The pictures I have used are of both males and females so that everyone can relate to them.

My logo develops the forms and conventions of a logo for a drug abuse website as it is quite funky and stylish, and written in an urban font. It will appeal to a younger audience. The logo colours fit in with the colour scheme I have chosen for my website, making it look consistent and professional. Also, because the writing is bold it makes it stand out.

The music I have used challenges conventions. The music which tends to be used in videos and adverts made by charity websites is emotive and gentle. However, seeing as the video I have made is about taking drugs I decided to challenge the forms and conventions by using  a dubstep track, which is music common amongst people who attend raves and such. Not only did this tie in with the video, it also means that many people who watch it will be able to relate to it as they will be familiar with the style of music. This is the link to the track that I have used:

http://soundcloud.com/louisattfieldmusic/ljay-emotions-redlight-vocal-sample