Evaluation Question- What type of media institution would distribute your media product and why?

A television channel which would show my advert would be Channel 4, T4 and E4 as they broadcast a number of programmes such as Skins, Misfits and Hollyoaks which contain frequent drug use and can be seen to be encouraging drug use. Therefore, having an advert to dissuade people from taking drugs and help them to get clean would keep their image clean as well as promoting a healthy lifestyle. My video would be shown between 9-11pm as this is when most teenagers are watching E4. Also, seeing as Hollyoaks is shown at 6:30pm it would mean targeting a younger audience and preventing them from taking drugs, therefore reducing the number of young people who will develop a drug habit.

A magazine such as NME would have links to my website as they are urban and indie and support small raves and music festivals. It is common that festival goers take drugs so having a support link to the NME website would be highly beneficial.