Evaluation Question- Who would be the audience for your media product?

My website is aimed at a mass audience as companies would be more likely to target a large audience than a niche, as it benefits them. A charity website which is too specific may not be able to connect with the masses, and although it will help some, it is better to have a website that everyone feels they can relate to and within that have more specific problems. The ability to email, text or phone the charity means that those issues can be dealt with separately whilst still gaining popularity for the use of the website.

Although my website appeals to audiences of all ages my video is slightly more based on the younger generation. The main reason being that I was confined to using my camera in school and that the music I had available to me due to the copyrighting issue was dubstep made very kindly by my friends. I was going to use "Under Pressure" by Queen which would have been a song that older generations could connect to. However, the music I have selected is more popular with the younger generation as they tend to go to raves more than an older audience. I do not think this is a major fault as I presume that most drug takers will have listened to some dubstep or house in their time, but I would have liked to do it differently.